ALMARA License Terms
Version 1.0 · Effective: June 2025
These License Terms apply exclusively to the ALMARA License partner model and must be read in conjunction with the General Partner Terms. In the event of a conflict, these License Terms take precedence over the General Partner Terms.
§ 1 – Subject Matter
Under the ALMARA License model, the Partner acquires the right to independently operate the ALMARA Platform and an Equipment package at one or more Locations during one or more Seasons. The Partner operates the experiences on its own responsibility under the ALMARA brand and in accordance with the Brand Guidelines. The specific parameters (Location, Season, license package, license fee, marketing fee) are agreed individually in the License Contract.
§ 2 – License Packages
Three license packages are available:
- Package S: For operators with limited location capacity or in their first season. Includes 5 devices and basic accessories.
- Package M: For established locations with medium utilisation. Includes 12 devices and extended accessories.
- Package L: For high-capacity locations (e.g. resorts, hotel chains). Includes 25 devices and full accessories.
A package upgrade during a running Season requires written consent from the Provider and payment of the difference in the license fee.
§ 3 – Equipment Packages
Package S (5 devices): 3× Swii (incl. 2 spare batteries and 1 phone case each), 2× Hagul (incl. 1 spare battery and 1 phone case each).
Package M (12 devices): 4× Mix2026, 4× Swii, 4× Hagul – each incl. spare batteries and phone cases.
Package L (25 devices): 10× Mix2026, 8× Swii, 7× Hagul – each incl. spare batteries and phone cases.
A detailed inventory list is part of the License Contract and is jointly reviewed and signed at handover and return.
§ 4 – License Fee
The Partner pays a seasonal license fee as agreed in the License Contract, net plus applicable VAT.
First-season setup fee: A one-off setup surcharge of 25 % applies to the first Season at a Location, covering setup, device configuration, onboarding and initial training.
Due dates: 50 % (first instalment) no later than 30 days before Season start; 50 % (second instalment) no later than day 30 of the running Season. If the first instalment is not received by the due date, the Provider is entitled to withhold Equipment handover and Platform access until payment is received.
The license fee is non-refundable once the Season has started as planned. In the event of proven force majeure that entirely prevents the Season from taking place, payments already made will be credited proportionally towards the following Season.
§ 5 – Marketing Fee
In addition to the license fee, the Partner pays a monthly marketing fee equal to the percentage of gross Platform revenue generated at the Location agreed in the License Contract. The fee is automatically withheld monthly via Stripe Connect.
§ 6 – Platform Use and Independent Responsibility
The Partner operates the Location on its own responsibility and is solely accountable for all operational, legal and safety-related matters. It acts as an independent operator, not as an agent of the Provider.
The Partner may accept direct bookings alongside ALMARA Platform bookings, unless this conflicts with an agreed exclusivity arrangement.
§ 7 – Equipment Warranty
The Provider guarantees device availability of at least 90 % of the agreed Season days per device. Example: for a 90-day season, at least 81 days of operational readiness per device are guaranteed.
If actual availability falls below 90 % through no fault of the Partner, the license fee for that Season is reduced proportionally by the shortfall percentage, up to a maximum reduction of 20 % of the total license fee.
§ 8 – Loss and Damage to Equipment
The Partner is liable for loss, theft, destruction or damage to Equipment attributable to its fault. In the event of total loss, the Partner bears the replacement value plus a handling fee (€100 / €150 / €250 per device depending on value, as defined in § 6 of the Spot Terms). Damage through normal wear is borne by the Provider.
§ 9 – Term and Renewal
The License Contract applies for the Season(s) designated therein and expires automatically without notice. Renewal requires a new agreement concluded at least three (3) months before the end of the current Season. Upon renewal, the setup surcharge does not apply if Equipment and Platform access continue uninterrupted.
§ 10 – Return of Equipment
All Equipment must be returned cleaned and in full within seven (7) days after the last day of the agreed Season. Return is documented by a joint inventory check signed by both parties. For late return without valid cause, a usage fee of 1 % of the Equipment replacement value per commenced day of delay may be charged.
Contact: partner@almara.life